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Do not compete to be the best, rather to be unique

Is there a difference between being the best and being unique? Definitely! There is a great qualitative gap. The category of “the only thing” exposes extra-ordinary, special, exclusive conditions, to the point that for this reason it is not populated and has only one exponent.

Is it possible, they may ask, to be unique in something when the planet is populated by millions of individuals, companies, projects and propositions?

It is not easy, but it is possible. And in fact it is a competitive imperative for those who intend to prevail and be successful.

In one way or another, all professionals and businesses compete to be “the best” at what they do (at least they don’t strive to be mediocre or bad). This causes the category where they register to be tremendously populated and have complex dynamics.

On the other hand, and no less important, acting in this category conditions visions and behaviors that cannot lead to the state of “the only thing”. Those who compete to be “the best” run on a track that hardly leads to the extraordinary.

Those who seek to be unique must establish guidelines, define models, explore the unknown, reveal the uncertain, open paths. Tim Grover puts it very well when he says, “don’t compete with others, make them compete with you.” This it is.

When you compete to be the best, you imitate. When it is done to be unique, it innovates.

The most important factor in this logic is distinction.

Those who compete in the category to be unique always leverage elements that distinguish them from others. What is different is never the same and tends to be unique. It is a matter of common sense in many respects.

Usually, it is very difficult to do better what others do, while doing things differently is less complex and more effective. Distinction is the foundation of the unique.

Now, what is different (which is distinguished for this very reason) is a quality of nature, it is not necessarily something that has to be reached, in reality it is an element from which any competitive concern has to start.

All people are unique and different from each other. And although it is often ignored or underestimated, precisely therein lies the advantage. It is absurd to waste precious energy and time trying to emulate others when strengths can be built precisely from differences.

The same thing happens in business. It is easier (and pays better) to look for the difference than to strive to be the best. If the distinction is not clear, the journey is a steep climb conquered by those with the most reserves and resources.

Distinction is the guiding term, “differentiating element” is the vehicle and “distinguished” the qualifying adjective of the state of “the only thing”.

To compete in professional life or in business, one must first assess the distinction that will be exposed to the market. Make it a differentiating element and obtain, thanks to effort and competence, the distinguished status. This is the formula.

It is clear that the process demands competition, obviously. But competition in the capacity sense, not necessarily in the comparative logic. The representative of “the only thing” does not look every moment to the right and left to see how others are doing, he focuses his vision on the goal. He travels another route.

It is possible, of course, that this “other route” ultimately leads to the same goal, but it does so without congestion or obstacles. That is what allows the distinction. The channels of competition to be the best are saturated, and often with tremendously skilled agents. It is difficult to travel there. While the path of the different is never congested.

Certainly, the better things are done, it doesn’t take long for imitators to appear, but by then the advantage is consolidated.

Now, how to sustain the advantage is already part of another story. Nothing will prevent the distinguished himself from having to protect and defend his conquests, because life never stops, obviously, not even for those who are different.

For the only one, “perfect competition” does not exist, he is an exponent of monopolistic dynamics.

This contrasts with the economic premises that have always supported the theory of the free market. But it is completely logical, because “the only one” is essentially a monopoly. And as long as this is so, he is also an agent who can optimize his performance, because among other things, he does not need to commit energy, time and resources in dealing with competitors.

See the case of Google, a company that, for the purposes of its distinction in the market, is free to behave as a monopoly agent (this in the functional sense, not in the legal one). Its growth can be exponential and its social and economic contributions too. It has the luxury of establishing avant-garde policies in the treatment of its collaborators and effectively contributing to issues as diverse as caring for the environment.

A company busy competing tooth and nail with its rivals does not have the time or resources to contribute to the qualitative evolution of the industry or the environment in which it operates.
The same goes for a professional. As long as he has to worry about not being nipped at or overtaken, he enjoys a poor quality of life and contributes little to his environment.

There are many examples like Google in the business world, all of a distinguished nature: Amazon, Microsoft, Apple, Tik Tok, Intel, Tesla, etc. Each one of them is a unique exponent in terms of what they do. They may have competitors, indeed, but having worked out a solid distinction from the beginning, they have left a lot of distance and “scorched earth” behind them, which makes it extremely difficult for them to catch up (this added to the efficiency they have in their management, obviously ).

An interesting example of the extension and influence that the exponents of the unique can achieve is the case of the largest Foundation that exists in the world. One that is dedicated to addressing sensitive issues in the interests of humanity: the Bill & Melinda Gates Foundation. This is the product of the business performance of a particular institution: Microsoft.

Being the only one not only pays at the moment, but also over time. It is a competitive model that has transcendental character. And everything starts from considering “what is different” to start the journey.

You are part of that universe of “different” that populates existence. It has been since the day he was born. There is no one similar anywhere. You have gifts, virtues and strengths that cannot be compared, so why try to be the same as others and travel on high traffic roads?

These differentiating elements can be invested in your professional and business projects. They are an invaluable basis for planning the trip, because in addition to what has been said, any distinction on which the actions are based reinforces the circuit of satisfaction.

Nothing is done better than what few can do with the same solvency and efficiency. That generates powerful feedback. It has always been true that excellence is a consequence of love.

As long as it is inevitable to do what is right in this life, adopting the criterion of not competing to be the best and rather doing it to be unique, seems like an intelligent act.

Twitter: @NavaCondarco

To all the BPO team, good afternoon.

Our company GRUPO CONSULTOR EMPRESARIAL, LLC has acquired the operation of “Payroll Advisers” and as of today we will work with the website http://www.payrolladvisers.com for all BPO and Payroll Calculations services at a GLOBAL level.

Best regards,

ANDRÉS MAURICIO ROJAS DÍAZ
Phone: +1 305 2023461
Skype: anmarodi.gce
| Global Business Developer | GCE Global Solutions | We are a part of: http://www.GCE.enterprises | Brands and International Country Partner in 125+ places around the world.

Love and sales are seldom discussed together. There is an intellectual, “technical” and conventional distance between them that leads to the conclusion (tremendously wrong) that both are “very different matters”.

Love and sales sustain a misunderstood relationship. Victim of the individuals immersed in that “cold and distant world” that commercial relationships have become.

Some will argue that sales are now neither “cold nor distant.” That they only evolve to the rhythm of everything else. But as “electronic robots” fill people’s mail with offers and enter every area that is franked, it is also true that sales are “dehumanizing” at best.

As an example, look at the media and the profile that a seller has now (be it a person or Organization). Existing resources would pale Jules Verne’s imagination.

The “technology” that supports his work makes him look like an astronaut from the 60s: electronic programs for identifying and tracking prospects, applications with a roadmap for approaching and dealing with relationships, automated after-sales services, organization and exploitation of meta-data, geo-location.

It would be necessary to see if sales are a science or not, but it is a fact that at least they have become high engineering.

These are some terms and concepts that a seller should know now (and beware: the list is a minimal expression of what exists):

Lead
ROS
Teaser
UPS
Upgrade
Upselling
Vending
CMR
KPI
ROI
POS
MQR
MRR
Neurosales
This as a sample!

There are countless terms, acronyms, names, acronyms and anglicisms. A dictionary is needed to keep focus.

This is the “contemporary” world of sales. And not to mention Marketing and Administration. Fashionwords are common. They have the healthy purpose of illustrating (theoretically), but they only generate confusion and “intellectual bureaucracy”.

If it is about grammatical constructions, it is possibly this “intellectual bureaucracy” that best explains the labyrinth in which management techniques (including sales, of course) have gotten, to try to efficiently fulfill their purposes.

The “bureaucratic dysfunctions” always complicate the processes, and the more if it is mental processes!

How can love and sales be considered in such a context? Treating the subject from this angle can be considered exotic, or interpreted at least as an expression of “flower-power”.

But there is no margin of confusion for this matter: love is intimately linked with sales. As it is with all things in life. Simple, and easy to understand.

It is not just that the seller (individual or Organization) loves their work. That aspect of love, valid as it is, is not part of this analysis. The love you are interested in treating is the love that the client (or prospect) has for his own money.

So is. Customer love for their money. The one that will eventually have to “dispense” to acquire what is for sale.

The person interested in buying something must develop more interest, attention, curiosity and affection for the product or service that they want to sell than for the money that it represents to acquire it. In this simple reality is the improvement of sales.

On the other hand, that “affection” for the offer being evaluated is not only disputed by the money that must be dispensed, but also by competing offers. The client (or the prospect, to be technically rigorous), will always be the pretty girl at the dance, and the seller who disputes their favors with other interested parties.

If the prospect’s love for the sales offer cannot be greater than his love for his money and the other offers, there will be no transaction.

And this love is not conquered with “intellectual bureaucracy” or the use of a technological arsenal. It is done the same as thousands of years ago: with seduction and grace, attention and delicacy, persistence, encouragement and patience.

This is a game that summons to seduce and fall in love. To build a relationship, not just a contact.

It is a matter of chemistry and skin. Sincerity and honesty. Desire and passion.

The bots know very little about all this.

The logic of the love and sales game is simple, almost elementary, because love is just that in human cosmology: an elementary matter.

But playing, and doing it well, is one of the most difficult things out there.

Ninon De L Énclos said it well: “It takes much more genius to make love than to send armies.” And in this logic, the seller would benefit more from studying “the 24 laws of the art of seduction” than a treatise from “Customer Research Management”.

The seller (or Organization) that adopts love as the axis of work to perfect their business relationships, takes into account aspects such as those described below (the biblical statements of Peter in their second letter are of precious reference):

1.- Love is not perfected in words.

It is NOT because it is said to be, or because the personal or “corporate” ego understands it. Love is far from passions or comfort. He is not reflective, he acts. It is not covered in sayings, gestures or impulses.

Love and sales are not rhetoric. There is no space for nice but empty phrases, or the threat that many gestures represent. Love demands action. Concrete facts. Tangible samples.

It is up to the seller to express his desire. Clearly display your interest. There may be a positive or negative response, but that is the only unknown. Otherwise, it is clear that you want to conquer and establish a relationship.

2.- Love suffers, and sales too.

The things that are worth in life and business have a COST. And this is higher in that it represents something of greater value.

People flee from discomfort, difficulty, and pain. This is a world of ease and brevity. Immediate retribution, impatience and susceptibility.

The seller who does not “suffer” in the process of conquest, finally does not charge a piece of great value. The relationship is direct. The cost is higher the more valuable the award. The greater the suffering, the greater the reward.

3.- Love and sales are not envious, they are not boastful and they do not puff up.

Be very careful with this!

Envy always shows weakness. And the prospect does not quote this well. Emulating, recognizing, taking advantage of, and even dismissing the success of others apply in a certain sense, but envying them does not. The “playing field” of sales is wide and foreign. Envy is not only absurd, it is fundamentally a valuable waste of energy.

Love is not boastful, and the seller cannot be, of course. The reason is elementary: before a boastful seller, the client feels an award, a record, and not a distinguished part of a relationship.

The seller who boasts of being a good seller is actually selling himself for very little.

And the vanity? It is a tempting path. But it is also one of the biggest mistakes the seller can make. Vanity is a lousy ingredient in business. It is simply very expensive. The vain individual recognizes himself from afar and is easy to manipulate.

4.- Love does nothing wrong, does not seek its own, is not irritated, does not hold a grudge.

If sales are not a transparent process, they die before they are even born. The “improper” does not create business relationships, nor does it pay well.

In few aspects of human dynamics, honesty has a better reward than in sales. A client will never love the offer that is made to him more than the money that represents him, if there is something that does not smell good.

On the other hand, if the seller “does not seek his own” and concentrates efforts on a transaction that represents the best interests of the parties, it will generate a sustained profit over time.

This is the difference between a buyer and a customer. Of the first we are all one. But customers only for a particular offer.

The seller who does not seek his own does not generate a sale, builds a relationship.

Love is not irritated and does not hold a grudge. And the seller who eventually does not respect these premises has little to expect at the party, no matter how much he has all the knowledge and resources.

Few trades exude more love than the seller for his trade. It is a prominent note in the history of love and sales. Because only by loving the trade can that impersonal function of selling be assumed without fear of rejection and without rancor in the face of repeated indifference.

That can only be achieved by love.

Only in this way does the character become meat. Thus a professional salesman is born who does not lose his individuality, like the actor who leaves the skin on the character but does not lose himself.

5.- Love and sales do not enjoy injustice, but rather the truth. They suffer it all, believe it, expect it and endure it.

It is not like this?

Nothing sells like the truth. Check it out!

In the commercial history of humanity, unfair transactions have never exceeded the superficial and the vain. While the truth, however hard and complex, has always generated lasting links.

In sales, the best lie is always the truth.

In order to perfect the transaction, the corresponding amount is suffered. Every possibility is believed. The result is patiently awaited and endured. The latter is not a small thing, because you have to have as much wood to support failure as success. The first forces to resume flight, and the second to do so at higher altitudes.

At the end of the road it is not that love and sales are a combination for all success, it is more appropriate to say that sales are, in fact, a love story.

By: https://twitter.com/NavaCondarco

Some of the areas that play a very important role in organizations is human talent or human resources. The team that makes up this area fulfills the function of accompanying and providing all the necessary tools to the collaborators; since they begin their selection process, signing of contract and completion of tasks.

How many companies have the right team of human talent? People who are responsible for human talent in organizations must have the ability to create strategies, which are aimed at properly managing the recruitment process of staff, avoid job desertion, reduce costs, manage the payroll of employees, focus on motivational issues, etc …

All this requires time and a specialized team with all the capabilities to create, lead and take these strategies to action; there are companies that have experts that offer this service under the outsourcing modality. Before naming the multiple advantages of hiring outsourcing of human talent, we will clarify two terms that are often confused.

Difference between outsourcing and outsourcing

Outsourcing and outsourcing of human resources are two concepts that serve the same purpose: to recruit the right personnel for the company and execute strategies for continuous improvement of the climate and organizational culture. The difference of both concepts is framed in the following: It is called outsourcing when the company that takes the services is not a company specialized in human talent. For example, it would be called outsourcing to a chocolate manufacturer that wants to delegate the human resources tasks of its factory and hires a company specialized in human talent management. Now, if a recruiter or a company that offers human talent administration services decided to delegate the tasks of lifting profiles, personnel management to another company would be doing outsourcing work, since it is leaving in the hands of a third party the activities of your business.

Having clear the difference between these concepts, we will show the advantages of implementing outsourcing of human talent in organizations.

Time optimization

There are several administrative functions that a company requires for its growth, forming the ideal team of human talent demands a long run. With outsourcing like ECA our clients have total tranquility in the area of human talent since it works in the right way, and the time they dedicate to their company will be elastic.

Costs reduction

Perhaps one of the most important advantages. Our team of human talent within its strategies always takes into account the reduction of costs, this is evidenced in the management to avoid work desertion, its criteria for the selection of the profiles that companies need, excellent management in the administration of Payroll, etc …

Organizational climate

If there is a good organizational climate, there will be more work motivation for the collaborators. Our team has the expertise to perform diagnostics and generate actions aimed at motivational issues so that the employee feels comfortable in the company.

Avoid sanctions

In human talent there are issues that must be executed because the law requires it, from the hand of experts in legal matters, we take into account all the legal aspects that are required in the companies of our clients.

Value added

We like that companies make a difference, we direct our strategies to their objectives.

Greater focus on the company

With a team of human talent, organizations can focus on those activities to achieve their objectives.

More productive collaborators

If the employees get all the benefits and tools to carry out their work, they will be more productive. Our ECA outsourcing guarantees it.

Types of outsourcing in human talent

Taking into account the advantages mentioned above, we will mention the two types of outsourcing that we manage in ECA.

In-house model

For example, in ECA we have trained personnel that fulfills the functions of human talent within the company that requested the service.

Off-site model

Contrary to the foregoing, our human talent professionals provide the service to the company that requested it. But, fulfilling its functions in the facilities of ECA.

Briefly stated, having outsourcing services in human talent brings great advantages for all types of companies, it is essential to have personnel that meets the objectives and guarantee good management.

Notice by: https://ecacolombia.com/talento-humano/ventajas-outsourcing-talento-humano.html

GRUPO CONSULTOR EMPRESARIAL, FOR PRODUCTIVITY AND ENTREPRENEURSHIP 2017 was a year of reinvention and constant work for the Corporate Consultant Group Corporation for productivity and entrepreneurship, the development of projects supported by two pillars was resumed with solidarity and the search for labor equity for women heads of families. For that reason and to make them enduring over time, we work in three main areas: training, training in values ​​and the inclusion of vulnerable women in the labor field.  The list of actions and achievements in this journey shows that there is an incidence of high unemployment of women in vulnerable condition and the open field that occurs in domestic tasks, not presenting another option.
However, as a corporation and understanding our role in Corporate Social Responsibility, we are driven to the creation and promotion of Entrepreneurship projects and recognition of the search for better opportunities for women as single mothers or in vulnerable conditions. We understand that Colombia is a country that despite its undeniable advances, is characterized by high rates of inequity in access to fairly paid jobs or accessibility to Education, however we look for the realization of dreams through entrepreneurship.

Against this background, behind every project of the Corporations Group, there is a fundamental purpose: The construction of Society, but for these actions to have a lasting character we recognize that we must work constantly.
• In 2017 the promotion strategy had an important variation that consisted in the implementation of personal growth and entrepreneurship workshops in the seventh town of Bosa.
• The purpose of these workshops was to provide accompaniment to women in the search for improvement and the generation of ideas that generate their own sustainability for women.
• There were face-to-face meetings, telephone contacts, social networks, participation in events among others.


E-mail: corporacion@grupoempresarios

Grupo Consultor Empresarial has a Professional specialized in Tax inspection Legal Audit Audit of Financial Statements With a Plus in International Standards Office Audit and Statutory Audit based on Strategic Work Planning and obtaining evidence under NIAS Audit standards.
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EMPRESARIAL CONSULTANT GROUP®
www.grupoconsultorempresarial.com contacto@grupoconsultorempresarial.com
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Colombia: +57 3002718740
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