Hyper-Personalization: How AI is Transforming Customer Engagement in 2025

Hyper-Personalization: How AI is Transforming Customer Engagement in 2025

What Is Hyper-Personalization? Hyper-personalization is the next evolution of customer engagement. It refers to the use of artificial intelligence (AI), machine learning, and real-time data to create individualized experiences for each customer. Unlike traditional personalization which may rely on static demographics or basic segmentation, hyper-personalization responds dynamically to behavior, preferences, context, and intent.It involves understanding who the customer is, what they need, and when they need it delivering the right message,...

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