The internet has become an integral component of the modern human experience. The majority of us use the internet for everything from socializing to working to entertaining ourselves, and the role it plays in our lives is always growing. 

The growth trajectory of the internet has been incredible. The World Wide Web was first made publicly available in 1991. It had, quite literally, a handful of active users. Today, more than half the world’s population uses it. 

There are many fascinating internet statistics to explore. This article will answer some of the most common questions you may have about internet access, internet traffic, eCommerce, social media, and everything else about the internet. 

Internet Statistics – At a Glance

The article below will explore hundreds of fascinating figures and statistics. Below, you will find dedicated sections covering stats on internet users, devices, online shopping, social media, digital advertising, and much more.

If you’re just looking for some highlights, here are some of the most noteworthy statistics you should know:

  • More than 58% of the world’s population are active internet users (that’s more than 4.5 billion people)
  • In wealthy countries like the United States, up to 90% of citizens have internet access
  • The average internet user spends 6.5 hours a day on the internet
  • More than 50% of internet use is conducted on mobile devices
  • There are an estimated 1.8 billion websites on the internet
  • There are more than 3.5 billion Google searches every day
  • Over 2 billion people shop online every year, driving substantial economic activity

Internet Population Statistics: How Many People are Internet Users?

As of July 2020, there were over 4.57 billion active internet users. Compare this to the world population of more than 7.8 billion, and we can see the scale of the internet’s effect on our societies. 

Today, more than 58% of humans are active internet users. And remember, this figure includes babies, toddlers, young children, the elderly, and the hundreds of millions who have no access to technology at all. 

This figure is rapidly growing on a daily basis. An in-depth report indicated that there were 4.33 billion active internet users in 2019. Less than one year later, the figure was 4.57 billion. That means that more than 240 million people were introduced to the internet in the last year alone.

That same report indicates that the per-year growth rate of new internet users is around 8%. The number of internet users is growing at approximately 8x the rate of the total population growth, as technology becomes more affordable and accessible for a wider range of people. 

Global Internet Access Stats: How Does Internet Access Vary Around the World?

The percentage of people with internet access is far higher in more developed countries. For example, in the United States, roughly 81% of the population uses the internet on a daily basis, according to Pew Research, and more than 91% of Americans have access to the internet. Stats in the United Kingdom, Canada, South Korea, and other highly developed nations are similar. 

Then again, due to the large populations of many Asian countries, the vast majority of internet users reside in Asia. China alone has more than 850 million internet users, more than 2.5x the total population of the United States. 

Here is the internet penetration rate (which shows what percentage of the population has access to the internet):

  • North America – 90.3% 
  • Europe – 87.2%
  • Latin America/Caribbean – 71.5%
  • Middle East – 70.8%
  • Oceana/Australia – 67.7%
  • Asia – 58.8%
  • Africa – 42.2%

The way people access the internet also differs in various countries. In developing nations, mobile internet users far exceed desktop and laptop users. 

Internet Usage Statistics: How Much Time Do People Spend on the Internet?

In 2019, the average active internet user spent a whopping 6.5 hours online every day. Keep in mind that this figure includes all time spent online, including during working hours. 

Even so, the figure is staggering. We spend more time on the internet than we do on just about any activity, apart from sleeping. What kind of effect might this be having on our societies? 

The internet can certainly contribute to some of society’s problems. For example, rates of anxiety disorders in children and teens are growing rapidly, and some experts point to social media as a root cause. 

On the other hand, the internet appears to have a net-positive effect on the global population as a whole. Several prominent studies have shown a positive correlation between access to the internet and personal happiness and satisfaction. Researchers found that having internet access empowered individuals, giving them a better sense of security, influence, and personal freedom. 

Internet Access Stats: How Do People Access the Internet?

The internet can be accessed via desktops, laptops, tablets, smartphones, and specialty electronics like smart TVs and even vehicles. Internet usage trends (such as the specific internet activities people engage in) vary significantly depending on the device used to access the web. Smartphone users, for instance, tend to spend more time inside apps, while desktop users spend the most time in web browsers. 

Today, the majority of internet users access the web via mobile devices. Approximately 50.6% of overall web traffic originates on mobile devices (mobile phones, for the most part), while desktop and laptop account for about 45.5%. The remainder comes from tablets, at only 3.75%. 

This is largely due to the affordable nature of mobile phones. Smartphones also improve internet access because they communicate with the web via a cell network, rather than WiFi or a wired internet connection, which is less accessible in developing nations. 

Mobile devices from Apple and Android have made it easier, and cheaper, for citizens of developing countries to come online. Meanwhile, mobile apps have made internet content even more engaging, allowing us to interact with the internet wherever we are. 

Internet Browser Statistics

Internet browsers are how most of us access the internet. Market share is split between many competitors but dominated by just a few.

Here’s a breakdown of the internet browser market share:

  • Google Chrome – 69.42%
  • Safari – 8.74%
  • Firefox – 8.48%
  • Microsoft Edge – 3.48%
  • Internet Explorer – 2.88%
  • Opera – 2.39% 

The data above refers to data from desktop and laptop use.

For mobile phones, here’s the breakdown:

  • Chrome – 64.11%
  • Safari – 22.58% 
  • Samsung Internet – 6.75%
  • UC Browser – 2.75% 
  • Opera – 1.79%
  • Firefox – 0.48%

As you can see, Safari commands a much higher percentage of mobile browser market share, thanks to the popularity of Apple iPhones. 

Mobile Internet Statistics

While we may think of the internet as something that is primarily accessed on desktop computers, this is no longer the case. Increasingly, more and more people are using mobile devices to access the internet. Here are some interesting mobile internet stats and mobile search statistics.

Web Search Statistics

When faced with a problem or a question, most of us pull out our phones and search the web for it immediately. While there are many ways to search, Google is by far the dominant search engine. Here are some interesting web search statistics.

Website Statistics: How Many Websites Are There?

A huge part of the internet is websites we access daily for information, communication, and entertainment. But how many websites are there?

  • According to Internet Live Stats, there are approximately 1.8 billion websites on the internet currently. However, only around 200 million of those are actively updated. 
  • As for domain names (, or, there are at least 334 million currently registered. This data was from 2016, so the figure is almost certainly higher. 
  • Google, the largest search engine, has over 6 billion indexed pages. Daily Google searches are estimated to be at around 3.5 billion each and every day. 
  • WordPress, a popular content management system, powers approximately 33.5% of all the websites online today. 
  • Wikipedia, an online encyclopedia, is considered the largest website – but it’s not the one with the most traffic. That title belongs to
  • English is used as the primary language by over 60% of all websites. The next two most popular languages on the web are Russian (8.6%) and Spanish (4%).
  • The three most popular web hosting providers are Amazon, GoDaddy, and Endurance Group (Bluehost, HostGator, and others). Each controls just over 5% of the global market share. 
  • There are hundreds of Top Level Domains (TLDs), from .com and .net to country-specific ones like The most popular, by far, is .com, with over 145 million .com domains registered

Social Media Statistics

Today, social media platforms make up a huge part of what we refer to as “the internet”. Social networks like Facebook, Instagram, Twitter, and Snapchat are playing an increasingly large role in all of our lives. Here are some interesting social media statistics. 

  • Social media users spend on average 144 minutes per day on social platforms
  • Over 90% of Americans aged 18-29 use social media
  • Facebook is the biggest social media network with 2.6 billion monthly active users
  • Direct messaging apps like Snapchat, WeChat, WhatsApp, and others are growing more rapidly than traditional social media sites
  • 74% of Facebook users check the platform every day

For more social media stats, see our full article here.

Internet of Things (IoT) Statistics

The Internet of Things, or IoT, is a term that refers to a network of physical devices that use technology (such as sensors or software) that allow them to connect and exchange information with one another. Examples of the Internet of Things include Smart Home systems, advanced factory manufacturing systems, and more. 

Internet of Things is becoming increasingly more important in our daily lives, as well as in the global economy. The technology is being used in households, hospitals, factories, and even in fields of crops. Here are some interesting statistics about IoT:

Internet of Things in the Home

Smart Home devices make up the majority of consumer-facing IoT technologies. Smart assistant tech like Amazon Alexa, Google Assistant, Siri, etc. have made it easy for consumers to integrate various IoT tech into their homes. 

Internet of Things in Industry & Business

The bulk of IoT spending and integration takes place in the industrial world. This includes the use of industrial robots, smart manufacturing technologies, autonomous drones, wearable IoT tech, advanced sensor devices, and much more. Manufacturers, utility companies, and construction firms are among the most aggressive in implementing IoT technology. 

Internet of Things in Healthcare

Healthcare is another industry that is rapidly adopting IoT technology to improve efficiencies and patient outcomes. Hospitals are implementing smart patient monitors, AI-enabled imaging devices, and more. In healthcare, IoT technology has the potential to take the pressure off of medical staff, by allowing technology to assist in the monitoring of patient vitals and other key measurements. 

Internet of Things in Agriculture 

Agriculture, or farming, doesn’t seem like it should be a high-tech industry. However, with the massive scale of modern agriculture, today’s farms are becoming increasingly automated and “smart”. IoT is helping farmers gather key data about their crops, such as moisture levels, disease prevalence, and even soil health and nutrient content. Agriculture giants now use smart sensors spread throughout their fields, as well as autonomous drones to survey huge areas of cropland. Researchers hope that IoT technology can help increase yields, reduce water and fertilizer use, and improve efficiencies to help agriculture keep up with the earth’s growing population.

Internet Advertising Statistics

The internet has become a powerful tool for businesses to reach new customers. Paid online advertising, in particular, has become all but essential for modern businesses. Today, the majority of companies pay for some form of digital advertising, on channels including social media and paid search ads. And, as consumers, we are faced with what seems like hundreds of advertisements on a daily basis. Here are some interesting internet advertising statistics.

  • In 2018, roughly 66% of companies invested in some form of paid online advertising
  • Among the businesses surveyed, 86% utilized social media ads, 80% purchased display ads, 66% used paid search marketing, and 43% used retargeted ads
  • Although more businesses utilized social media advertising than paid search advertising, paid search was a larger channel overall, with 17% of global ad spend (compared to 13% for social media)
  • Television advertising, commanding 29% of global advertising spend, is the only advertising channel that is larger than online advertising
  • Nearly half of all online users had an ad-blocking software or extension installed on at least one device

eCommerce & Online Shopping Statistics

Online shopping is becoming so popular that it can really just be called “shopping”. Apart from staples like groceries, most people in wealthy countries now take to the internet often to purchase goods and services. Here are some interesting eCommerce statistics.

The Internet & The Economy

Some of the most interesting internet statistics relate to its vital relationship with the global economy. The internet is involved in just about every aspect of the modern economy, from direct sales to communication to the way in which most workers do their jobs. 

Take eCommerce sales, for example. eCommerce makes up over 15% of the total retail sales in the United States, and the figure is growing rapidly.

As more and more business activity moves online, largely to online retailers such as Amazon and eBay, eCommerce sales are becoming even more important to the overall economy. The ratio of retail e-commerce sales is a closely watched figure among economists and business analysts. 

Here’s another example of how important the internet is to the world of business: 7 out of 10 of the most valuable companies in the world are all tech-related. Tech firms like Amazon, Apple, Facebook, Microsoft, Google, and China’s Tencent are among the most valuable publicly traded companies in the world. 

The Future of the Internet

The internet has fundamentally changed our lives. It’s been around for about 50 years – although its use has only been widespread for around half that time. It’s difficult to say what the internet may look like in the future, but it’s a fascinating question to ponder.

In 2019, the Pew Research Center surveyed a number of technology experts, asking them what the future of the tech world may be like. Most were optimistic, noting that the internet has the power to help us work less, collaborate and communicate more seamlessly, and even live longer.

In the future, the internet will likely unlock new ways to communicate, allow us to track our own health data more accurately, and potentially completely transform the way we work and live. It could change a lot about our lives for the better – but there are also substantial risks.

If the right policies and public attitudes are not implemented, the internet could also cause negative changes. A reduction in privacy, a growing dependence on technology, and worsening economic inequality are just a few of the concerns policymakers must keep in mind as they seek to regulate the internet. 

While the true future of the internet is impossible to predict, suffice it to say that the online world is here to say – and it’s only bound to become an even more integral part of our lives. 

Fortus in the House

This past week GCE Global hosted Fortus Group in the House. In a webinar, CEO Joao Custodio talked about the different business pipelines under which Fortus Group Brazil operates and emphasized on the new ways in which human resources processes will be conducted by outsourcers and companies. In times of uncertainty it seems like every company has been forced to cruise on a learning curve, at a fast pace, and a lot of changes are highly affecting corporate morals. Nonetheless, Custodio projects that even though it will take longer than expected to overcome this situation, hope and persistence will be essential to ensure entrepreneurial success in times of struggle.

Among the several topics discussed, we referred to the movie Up in the Air and the predictable times of massive “let go” in many industries. It is not only discouraging for many to lose their source of income, but also the different techniques put in place for such protocols. For example, digital communication platforms being used as means to let people go, just like it was predicted in 2009. Getting fired from home is the new way to do it. Even though many would disagree, Custodio believes these measures do not make a difference and do not have an impact in society. He explained that mistakes in the processes of human resources can be made either in person or through virtual means, both highly impacting the executing company. According to him, “it is not the means but the way in which these proceedings are executed that really matter”.

Furthermore, Custodio was asked about the success of Fortus group during such hard times and thru the current political situation in Brazil, to which he gave a strategic response. Custodio believes that they key to success in Fortus group has been working with transparent clients and encouraging employees to come together to overcome this situation. In regards to Brazil, he still believes that democracy is the strongest weapon against corruption and that institutions are still doing it right, yet politicians are the ones hampering the system. For approximately 16 years Fortus group has consolidated a history of successful business in Brazil, especially in Fortus Accounting, Fortus HR, and Fortus Legal. Do not hesitate to go Fortus, a firm that ensures transparency and success.

#GCEBrazil #DoItWithGCE #WeDoThingsRight

Love and sales are seldom discussed together. There is an intellectual, “technical” and conventional distance between them that leads to the conclusion (tremendously wrong) that both are “very different matters”.

Love and sales sustain a misunderstood relationship. Victim of the individuals immersed in that “cold and distant world” that commercial relationships have become.

Some will argue that sales are now neither “cold nor distant.” That they only evolve to the rhythm of everything else. But as “electronic robots” fill people’s mail with offers and enter every area that is franked, it is also true that sales are “dehumanizing” at best.

As an example, look at the media and the profile that a seller has now (be it a person or Organization). Existing resources would pale Jules Verne’s imagination.

The “technology” that supports his work makes him look like an astronaut from the 60s: electronic programs for identifying and tracking prospects, applications with a roadmap for approaching and dealing with relationships, automated after-sales services, organization and exploitation of meta-data, geo-location.

It would be necessary to see if sales are a science or not, but it is a fact that at least they have become high engineering.

These are some terms and concepts that a seller should know now (and beware: the list is a minimal expression of what exists):

This as a sample!

There are countless terms, acronyms, names, acronyms and anglicisms. A dictionary is needed to keep focus.

This is the “contemporary” world of sales. And not to mention Marketing and Administration. Fashionwords are common. They have the healthy purpose of illustrating (theoretically), but they only generate confusion and “intellectual bureaucracy”.

If it is about grammatical constructions, it is possibly this “intellectual bureaucracy” that best explains the labyrinth in which management techniques (including sales, of course) have gotten, to try to efficiently fulfill their purposes.

The “bureaucratic dysfunctions” always complicate the processes, and the more if it is mental processes!

How can love and sales be considered in such a context? Treating the subject from this angle can be considered exotic, or interpreted at least as an expression of “flower-power”.

But there is no margin of confusion for this matter: love is intimately linked with sales. As it is with all things in life. Simple, and easy to understand.

It is not just that the seller (individual or Organization) loves their work. That aspect of love, valid as it is, is not part of this analysis. The love you are interested in treating is the love that the client (or prospect) has for his own money.

So is. Customer love for their money. The one that will eventually have to “dispense” to acquire what is for sale.

The person interested in buying something must develop more interest, attention, curiosity and affection for the product or service that they want to sell than for the money that it represents to acquire it. In this simple reality is the improvement of sales.

On the other hand, that “affection” for the offer being evaluated is not only disputed by the money that must be dispensed, but also by competing offers. The client (or the prospect, to be technically rigorous), will always be the pretty girl at the dance, and the seller who disputes their favors with other interested parties.

If the prospect’s love for the sales offer cannot be greater than his love for his money and the other offers, there will be no transaction.

And this love is not conquered with “intellectual bureaucracy” or the use of a technological arsenal. It is done the same as thousands of years ago: with seduction and grace, attention and delicacy, persistence, encouragement and patience.

This is a game that summons to seduce and fall in love. To build a relationship, not just a contact.

It is a matter of chemistry and skin. Sincerity and honesty. Desire and passion.

The bots know very little about all this.

The logic of the love and sales game is simple, almost elementary, because love is just that in human cosmology: an elementary matter.

But playing, and doing it well, is one of the most difficult things out there.

Ninon De L Énclos said it well: “It takes much more genius to make love than to send armies.” And in this logic, the seller would benefit more from studying “the 24 laws of the art of seduction” than a treatise from “Customer Research Management”.

The seller (or Organization) that adopts love as the axis of work to perfect their business relationships, takes into account aspects such as those described below (the biblical statements of Peter in their second letter are of precious reference):

1.- Love is not perfected in words.

It is NOT because it is said to be, or because the personal or “corporate” ego understands it. Love is far from passions or comfort. He is not reflective, he acts. It is not covered in sayings, gestures or impulses.

Love and sales are not rhetoric. There is no space for nice but empty phrases, or the threat that many gestures represent. Love demands action. Concrete facts. Tangible samples.

It is up to the seller to express his desire. Clearly display your interest. There may be a positive or negative response, but that is the only unknown. Otherwise, it is clear that you want to conquer and establish a relationship.

2.- Love suffers, and sales too.

The things that are worth in life and business have a COST. And this is higher in that it represents something of greater value.

People flee from discomfort, difficulty, and pain. This is a world of ease and brevity. Immediate retribution, impatience and susceptibility.

The seller who does not “suffer” in the process of conquest, finally does not charge a piece of great value. The relationship is direct. The cost is higher the more valuable the award. The greater the suffering, the greater the reward.

3.- Love and sales are not envious, they are not boastful and they do not puff up.

Be very careful with this!

Envy always shows weakness. And the prospect does not quote this well. Emulating, recognizing, taking advantage of, and even dismissing the success of others apply in a certain sense, but envying them does not. The “playing field” of sales is wide and foreign. Envy is not only absurd, it is fundamentally a valuable waste of energy.

Love is not boastful, and the seller cannot be, of course. The reason is elementary: before a boastful seller, the client feels an award, a record, and not a distinguished part of a relationship.

The seller who boasts of being a good seller is actually selling himself for very little.

And the vanity? It is a tempting path. But it is also one of the biggest mistakes the seller can make. Vanity is a lousy ingredient in business. It is simply very expensive. The vain individual recognizes himself from afar and is easy to manipulate.

4.- Love does nothing wrong, does not seek its own, is not irritated, does not hold a grudge.

If sales are not a transparent process, they die before they are even born. The “improper” does not create business relationships, nor does it pay well.

In few aspects of human dynamics, honesty has a better reward than in sales. A client will never love the offer that is made to him more than the money that represents him, if there is something that does not smell good.

On the other hand, if the seller “does not seek his own” and concentrates efforts on a transaction that represents the best interests of the parties, it will generate a sustained profit over time.

This is the difference between a buyer and a customer. Of the first we are all one. But customers only for a particular offer.

The seller who does not seek his own does not generate a sale, builds a relationship.

Love is not irritated and does not hold a grudge. And the seller who eventually does not respect these premises has little to expect at the party, no matter how much he has all the knowledge and resources.

Few trades exude more love than the seller for his trade. It is a prominent note in the history of love and sales. Because only by loving the trade can that impersonal function of selling be assumed without fear of rejection and without rancor in the face of repeated indifference.

That can only be achieved by love.

Only in this way does the character become meat. Thus a professional salesman is born who does not lose his individuality, like the actor who leaves the skin on the character but does not lose himself.

5.- Love and sales do not enjoy injustice, but rather the truth. They suffer it all, believe it, expect it and endure it.

It is not like this?

Nothing sells like the truth. Check it out!

In the commercial history of humanity, unfair transactions have never exceeded the superficial and the vain. While the truth, however hard and complex, has always generated lasting links.

In sales, the best lie is always the truth.

In order to perfect the transaction, the corresponding amount is suffered. Every possibility is believed. The result is patiently awaited and endured. The latter is not a small thing, because you have to have as much wood to support failure as success. The first forces to resume flight, and the second to do so at higher altitudes.

At the end of the road it is not that love and sales are a combination for all success, it is more appropriate to say that sales are, in fact, a love story.