Fortus in the House
This past week GCE Global hosted Fortus Group in the House. In a webinar, CEO Joao Custodio talked about the different business pipelines under which Fortus Group Brazil operates and emphasized on the new ways in which human resources processes will be conducted by outsourcers and companies. In times of uncertainty it seems like every company has been forced to cruise on a learning curve, at a fast pace, and a lot of changes are highly affecting corporate morals. Nonetheless, Custodio projects that even though it will take longer than expected to overcome this situation, hope and persistence will be essential to ensure entrepreneurial success in times of struggle.
Among the several topics discussed, we referred to the movie Up in the Air and the predictable times of massive “let go” in many industries. It is not only discouraging for many to lose their source of income, but also the different techniques put in place for such protocols. For example, digital communication platforms being used as means to let people go, just like it was predicted in 2009. Getting fired from home is the new way to do it. Even though many would disagree, Custodio believes these measures do not make a difference and do not have an impact in society. He explained that mistakes in the processes of human resources can be made either in person or through virtual means, both highly impacting the executing company. According to him, “it is not the means but the way in which these proceedings are executed that really matter”.
Furthermore, Custodio was asked about the success of Fortus group during such hard times and thru the current political situation in Brazil, to which he gave a strategic response. Custodio believes that they key to success in Fortus group has been working with transparent clients and encouraging employees to come together to overcome this situation. In regards to Brazil, he still believes that democracy is the strongest weapon against corruption and that institutions are still doing it right, yet politicians are the ones hampering the system. For approximately 16 years Fortus group has consolidated a history of successful business in Brazil, especially in Fortus Accounting, Fortus HR, and Fortus Legal. Do not hesitate to go Fortus, a firm that ensures transparency and success.
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